Saudia Enters a New Era Through Major Re-Brand Strategy

revealed its new brand identity and livery during a milestone event

[{"selector":"#anim-f1380256-603d-4e25-a981-387411b98f07 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(10.437158361350807%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-138cbf5d-7b10-4f28-9b81-a660768c9dfe","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a93ad8cd-3bed-4d8c-aa2e-5b3813f542ed","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea40235e-d0bc-4186-b6ed-d5977d91e795","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Learn more

This new identity is in line with a wider strategic

[{"selector":"#anim-9ea9773b-c195-4352-adf7-ce22ee845375","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50a3d726-f1ca-43ea-b6c9-141ec8936a66","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16ecc65e-5e28-427a-abed-96b932c5f6e9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

the airline’s support for the Kingdom’s Vision 2030

[{"selector":"#anim-4a37b120-fcb2-4e6f-944e-6f8d139c5df8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(6.021643910153898%, 8.921344503439897%) scale(1.267379679144385)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1cff2b59-4a13-41e8-9c75-78045e17b770","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-11ad198b-87fb-4538-8031-0de8594a94c1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e4dd614-7c1d-4345-8d25-daf3321322e5","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

new brand color identity, comprised of green, blue, and sand,

[{"selector":"#anim-091b7de6-ef5d-4d27-b797-c0b02e3e2b1d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-2.4545454265735778%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8bea13bc-c58e-4436-85c4-901ab7b38a6a","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f43ae98f-119c-486e-94e7-53dfb6014782","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-78190c4d-e12f-47ee-8b91-b99a807a7967","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

represents Saudia's aim to expand its fleet and destinations,

[{"selector":"#anim-b6638419-7d59-4ad5-b41b-954f55aba2eb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(12.562814070351758%, -12.562813916350404%) scale(1.2512562814070352)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9aff218e-1503-4c7e-bc6b-be3e701b9367","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5dc689a-b9a9-492f-a06d-7840aa3bb65e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59bb734f-e962-4365-87e8-b119495246f1","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Saudia has also undertaken a huge digital transformation,

[{"selector":"#anim-8a780e65-05b1-4217-a578-86d699bde617 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-5.056105151836391%, -7.732140176335286%) scale(1.4587155963302751)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8faebf1e-8698-496d-8888-5a07c2d5c8f0","keyframes":{"transform":["translate3d(-106.71835%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-200aef72-b074-483a-8359-a1634646b78b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-04d25e2a-f2d1-4887-9404-0cb8a0746a01","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Learn more

entirely enhancing the customer digital experience.

[{"selector":"#anim-952c313f-d413-4f5d-855b-b7e63c4237af [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-15.00586723833446%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2b860167-1f11-449c-b34c-9609d00b4cfd","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-61943e03-53db-4877-9168-fd39d8e1ebd8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad582887-b33e-4951-9423-b46635a9d49e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Learn more

name &logo of Saudia are integral parts of the aviation history

[{"selector":"#anim-32150340-a62a-4dca-b7d3-0d27f395fe8d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(3.1670116240903887%, 9.557056399761867%) scale(1.2183406113537119)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Learn more

Saudia Enters a New Era Through Major Re-Brand Strategy

Saudia Enters a New Era Through Major Re-Brand Strategy

revealed its new brand identity and livery during a milestone event

revealed its new brand identity and livery during a milestone event

This new identity is in line with a wider strategic

This new identity is in line with a wider strategic

the airline’s support for the Kingdom’s Vision 2030

the airline’s support for the Kingdom’s Vision 2030

new brand color identity, comprised of green, blue, and sand,

new brand color identity, comprised of green, blue, and sand,

represents Saudia's aim to expand its fleet and destinations,

represents Saudia's aim to expand its fleet and destinations,

Saudia has also undertaken a huge digital transformation,

Saudia has also undertaken a huge digital transformation,

entirely enhancing the customer digital experience.

entirely enhancing the customer digital experience.

name &logo of Saudia are integral parts of the aviation history

name &logo of Saudia are integral parts of the aviation history

Read more Full details

Read more Full details