Qantas’ New Safety Video Draws Online Criticism

Qantas faced backlash after debuting its new 10-minute air safety video on social media, sparking criticism for its length and distracting visuals.

The video, shot across 14 locations over 40 days, adopts the theme of ‘magic places’, showcasing crew and passengers’ favorite destinations, including iconic Australian scenes and nine other countries.

However, the absence of in-cabin visuals of the plane itself and the focus on leisurely travel rather than safety instructions drew ire from viewers. Comments on social media expressed frustration, with many deeming the video tedious and lacking in focus on essential safety information.

qantas flights swiftly responded to the negative feedback, clarifying that the 10-minute version is intended for online viewing to highlight the airline’s people and destinations, while the in-flight version will be condensed for brevity and clarity.

Despite reassurances from qantas, critics saw the lengthy video as an attempt to divert attention from past controversies, including a ticket-booking scandal and accusations of laying off workers during the pandemic while rewarding executives with bonuses.

Qantas emphasized its aim to engage passengers, particularly qantas frequent flyer
, with safety procedures while promoting qantas wines travel and tourism. Featuring well-traveled team members and customers, the airline seeks to inspire exploration of diverse destinations both in Australia and beyond.