Abu Dhabi, UAE – Etihad Airways, the national airline of the United Arab Emirates, has announced its partnership with Bollywood superstar Katrina Kaif as the new brand ambassador. This collaboration marks an important milestone as Etihad strengthens its presence in the Indian market and reunites with one of India’s most celebrated Bollywood stars.

Katrina Kaif, renowned for her global appeal and elegance, embodies the shared commitment to excellence as she reunites with Etihad. Her association with the airline will be unveiled through a captivating series of videos to be showcased across Etihad and Katrina’s social channels.

Katrina Kaif shares her excitement about the association: “I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences. The airline’s commitment to excellence and its dedication to bringing people together resonate with my own values. I am excited to be part of a team that aims to create thoughtful connections and memorable experiences. I look forward to representing Etihad and being a part of their journey.”

Amina Taher, Vice President of Brand, Marketing and Sponsorship at Etihad Airways, explains the significance of this collaboration: “We are thrilled to welcome Katrina Kaif to the Etihad Airways family as our brand ambassador. Our partnership with Katrina is far from ordinary, it embodies the spirit of innovation and sophistication our airline represents, while celebrating our commitment to uniting cultures and communities. With her remarkable journey and global recognition, we’re not only showcasing Etihad’s offerings, but also fostering authentic connections that genuinely resonate with Indian travellers and celebrating our commitment to India.”

The new partnership builds on Katrina’s collaboration with Etihad in 2010 when she was featured as a discerning traveler showcasing Etihad’s travel experience. Her prior partnership showcased her appreciation for the airline’s commitment to comfort and top-notch service. Returning to partner again, Katrina and Etihad are showcasing Etihad’s strengthening relationship with Indian communities both domestically and in significant global markets such as the UAE, the United States, the United Kingdom, and Canada.

PUTRAJAYA – The Civil Aviation Authority of Malaysia (CAAM) confirms that a Beechcraft
Model 390 (Premier 1) registration number N28JV had crashed near Elmina, Shah Alam,
Selangor on Thursday, 17th August 2023. The aircraft operated by Jetvalet Sdn. Bhd.
departed from Langkawi International Airport at 2:08 p.m. to Sultan Abdul Aziz Shah
Airport.

Ten people are said to have died in the collision. The chief executive officer of an aircraft firm and a state assemblyman from Pahang were reportedly among the victims. At a press conference held on the scene, Selangor police head Datuk Hussein Omar Khan stated that there were eight persons inside the aircraft, with a motorcycle and a car driver making up the remaining two.

The first contact made by the aircraft with Subang Air Traffic Control Tower was at 2:47
p.m. and landing clearance was given at 2:48 p.m. At 2:51 p.m., the Subang Air Traffic
Control Tower observed smoke originating from the crash site but no mayday call was
made by the aircraft. Kuala Lumpur Aeronautical Rescue Coordination Centre (KL ARCC)
has been activated to coordinate the search and rescue mission.

The safety investigation will be conducted by the Air Accident Investigation Bureau under the Ministry of Transport Malaysia in accordance with Part XXVI of the Civil Aviation Regulations 2016.