Qatar Airways Cabin Crew Granted Social Media Freedom

In a significant shift for Qatar Airways, the airline’s new CEO, Eng. Badr Al Meer, has ushered in a new era marked by trust and empowerment among its cabin crew.

One of the most notable changes comes with the abolition of a controversial rule that previously led to termination for cabin crew members posting photos of themselves in uniform on popular social media platforms like Instagram and Facebook.

Qatar Airways, known for its stringent management of cabin crew with some of the strictest rules in the aviation industry, is undergoing a transformation under Al Meer’s leadership. He has pledged a culture shift towards trust and empowerment as the foundation for the airline’s success.

Al Meer took over as head of the state-owned airline in November, and since then, he has changed Qatar Airways‘ regulations quickly to bring them up to date with global norms. Revision of the airline’s curfew rules for cabin staff was one of his first moves; he has now expanded his efforts to include the social media policy.

According to the report PYOK, On February 23, 2024, Qatar Airways cabin crew are now free to share photos of themselves on social media platforms without fear of facing disciplinary action. offering cabin crew greater freedom to engage with their audience and showcase their experiences. Previously, cabin crew were prohibited from posting pictures of themselves in uniform on platforms like Instagram and Facebook.

This change brings Qatar Airways in line with regional competitors such as Emirates and Etihad Airways, who actively encourage their staff to share photos online as a form of marketing. While some airlines still impose strict rules against cabin crew sharing uniformed photos on social media, Qatar Airways’ move represents a significant step towards fostering a culture of empowerment and trust within the organization.