Lufthansa Introduces ‘Discover Airlines’ and Reveals Stylish New Look for Its Leisure Fleet

Eurowings Discover, a leisure airline part of the Lufthansa Group in Germany, has rebranded as Discover Airlines.

With the introduction of a new identity and livery, The first Airbus A320 will arrived in Frankfurt on Tuesday morning and will begin service on September 6, with customers travelling from Frankfurt to Palma de Mallorca.

“Decoding Flight Attendant Behaviors: Unveiling Clues to Pilot Concerns During Challenging Flights”(Opens in a new browser tab)

While the replacement of airport signage may take several weeks, the Eurowings Discover website will also receive a brand-new look on Wednesday. Even though new accessories, like a neck scarf and tie, will be introduced later this year, cabin personnel will continue to wear the same uniform.

The elimination of the “Eurowings” suffix, which signifies a break from the branding of its sister airline, is the most obvious alteration in this brand update. Instead, Discover Airlines has embraced a fresh, colourful look that perfectly captures the spirit of travel and exploration. With a colour scheme derived from vacation locales, the airline’s new brand captures “the joy of travelling, discovering and rediscovering beautiful places and experiences.” According to the official statement, the sun is symbolised by joyful yellow highlights, while various shades of blue stand in for the sky and the sea.

Lufthansa Increasing Pre-Order Meal Selection On Long-Haul Flights(Opens in a new browser tab)

The aircraft’s tail is decorated with a pattern that are known as “skylines,” horizontal stripes that are different colours of blue with a bright yellow stripe at the top. The distinctive yellow dot is also elegantly included in the design to ensure recognition and consistency.

This new brand identity will progressively be implemented, with aircraft getting the makeover during routine maintenance. Around 13 of Discover Airlines‘ fleet of about 28 jets will have this eye-catching new design by next summer.

Source